CASE STUDIES > Case No. 5

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Salesmen inc. - Door-to-door sales
Budget: $70,000 +

Salesmen inc. offers services of door-to-door sales through subcontracting and is rapidly expanding. All its sales representatives are self-employed and the processing and management of information has become a problem. They need a tool that really fits their needs.

Our suggestion:

• a personalized domain name *
• hosting of the domain for a year on our secure servers *
• a bilingual Web site of about fifteen (15) pages in all with a personalized design and where the company can give its corporate profile, describe its service, introduce its clients and give its full coordinates.
• a secure extranet where a specifically assigned employee can manage access authorizations and collect data through a management interface and where the sales representatives can connect through the Web to enter their daily transactions. In the background, the secure module will track and up-date numerous data-bases, like: inventory of the goods sold, vendor commissions, client billing, installation orders and various statistics (date, time and weather on the date the sale was concluded, best sales person, best product, etc.).
• a budget of about $5,000 assigned to the registration and strategic positioning of the site on the main search engines and directories (some requiring registration fees).

This constitutes an advanced and efficient management tool for Salesmen inc., which will result in yearly savings of about 1 1/2 times a regular office worker's salary for its owners. The money saved will itself pay for this website in about two years.

It will be suggested to Salesmen inc. to set aside an annual budget between $5,000 and $7,000 for the regular update of the information on its Web site and the continued follow-up of its position on the search engines and directories, in accordance with the company's objectives and in order to generate relevant and quality traffic to its Web site.

* Costs for the domain name and its hosting are renewable yearly. Costs for the security certificate is extra and renewable yearly.