CASE STUDIES > Case No. 4

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Katoo Ltée - Indestructible beach balls
Budget : $10,000

Katoo Ltd. manufactures and sells indestructible beach balls and various personalized articles for vacationers. They already hold a merchant licence permitting them to accept credit card payment and would like to sell their products online.

Our suggestion:

• a personalized domain name *
• hosting of the domain for a year under our Classic plan + e-commerce boutique option *
• a bilingual Web site of about twenty (20) pages in all, with a personalized design, where they can give their corporate profile, describe their services, display about fifteen (15) products and give their full coordinates. The products pages will be linked to a virtual online store where visitors can make credit-card purchases on a secure server, (note - orders will be confirmed by email and will have to be processed manually by Katoo).
• a budget of about $1,500 assigned to the registration of the site on the main search engines and directories (some requiring registration fees).

This makes for a basic online store that is quite flexible for Katoo and which will allow it to grow at its own pace. Later, when its sales will have reached a respectable level, Katoo can opt for an additional module permitting credit-card processing and direct deposit in its bank account (requiring additional fees and agreements).

It will be suggested to Katoo Ltd. to set aside an annual budget of about $2,500 for the regular up-date of the information on its Web site. Other agreements can also be taken separately for strategic positioning and watch on the different search engines and directories, in accordance with Katoo's objectives and in order to generate relevant and quality traffic to its Web site.

* Costs for the domain name and its hosting are renewable yearly.